Selling Strategy Part 2: How to Get People Interested in You

Our last post dealt with techniques for increasing awareness about you in your job search.

Building InterestNow we need to consider how we manage to get hiring managers interested in learning more about us.

Here are two things you MUST do.

Ensure you have a complete LinkedIn Profile

According to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.  Here are some other facts about LinkedIn:

  1. Photo.  People with a photo  in their profile receive 14 times the profile views of those who don’t.
  2. Volunteering.  42% of employers say they view volunteer experience as equivalent to formal work experience.
  3. Industry. Specifying the industry you work in generates 15 times the profile views vs. someone who doesn’t.
  4. Education. You’ll get 10 times the profile views of someone who does not include any details about education.
  5. Skills. People hire for skills.  Skills in a profile increase your profile views 13 times.

Basically what you are doing by completing your profile is providing facts about you that could serve as reasons for further consideration.  Apply the same principles to other social media sites you belong to to maximize the impact: LinkedIn isn’t the only tool used by recruiters or hiring managers.

Participate in LinkedIn Groups

It’s not enough just to join groups on LinkedIn to increase your visibility.

To persuade fellow group members to be interested in you requires some degree of participation in the group’s activities.

When you see an article that might be of interest to members of one of the groups you belong to, use the LinkedIn share button on the online version of the article.  This will bring up a box that will allow you to do two things: post an update and secondly, you can share the article with selected groups.

Doing the update indicates you’re active on LinkedIn.  You should add a few comments about why the article is of interest to group members.

Similarly, for the groups’ discussions, get involved.  If you see a discussion on a topic you’re passionate about, offer up some comments and develop a dialogue with fellow group members.  You may make some new connections this way. There’s a bar chart that indicates your degree of participation in the group.  Try to become a key influencer in the group.

Whereas a complete profile on LinkedIn provides facts about you, participation in the groups provides some insights into how you think (and write) and this can significantly step up a hiring manager’s interest in looking at you as a potential candidate.  Active group participants receive 5 times the profile views of people who don’t participate.

There are plenty of other things you can do to cultivate interest, but these two are so central to the process we wanted to focus on them.  We’ll follow up with some other tips for cultivating interest in future posts.  Stay tuned!

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