Business Card Design Ideas
Being More Creative
We’re going to show you some examples of good business card designs to help you visualize how they could be done. We’ll discuss each card to make it clearer to understand what we like and what makes it effective.
Gordon’s card has lots of white space, which makes it inviting to read. The bar on the left side serves as a visual anchor to draw the reader’s eyes back to the beginning of each line.
On his card, Gordon’s name is bold, clear and at the top. He’s added that he holds an MBA, which should elevate him in the eyes of potential employers.
Just below his name, he states his professional role – International Business Development Executive.
He’s used a simple graphic device (the arrow) that suggests growth, which is how he contributes to his employers.
Below the graphic device are a series of attributes. “Building Teams” shows leadership. “Inspiring Excellence” suggests engagement. “Generating Results” show bottom line orientation as well as success.
At the bottom, Gordon has his contact information – physical location as well as his email address.
About the only thing we see missing is his LinkedIn profile.
Now, let’s take a look at my own card.
I took three different stock photos and combined and manipulated them to have the image of an open door. The image fades to the left so the text doesn’t have to fight with the graphic elements so much.
Apart from that, you’ll see similar treatment to Gordon Drake’s card: the name is dominant, I added my professional designation and MBA, contact information is complete.
You’ll see I added my LinkedIn profile, which I personalized, so people can easily find my profile on LinkedIn.
On the reverse side, I incorporated two QR codes. One is a link to my LinkedIn profile; the other is a link to my VideoBIO.
I added the QR codes for a couple of reasons. First, QR codes signify a comfort level with new technologies. In the case of the VideoBIO code, it enables a link to a video that someone can view on a smartphone or other device, so it dramatically expands the amount of information about me that can be carried on the card. The LinkedIn QR code allows someone to view my profile to learn more about my background – again more information than the card was originally intended to carry. Lastly, not many cards have QR codes on them, so it helps my card stand out from all the others.
The last example is from another fictitious person, John Smith.
The red and black graphic device at the bottom of the card is visually stimulating. John has cleverly tied his name to the visual theme by using the red for his first name and the black for his second name.
He’s positioned himself as a “marketing expert” just below his name. In the sidebar to the right of his name, he’s even listed his specialties, where he also has phone and email addresses. There’s also a link to his personal website.
You’ll note there’s no mailing address or LinkedIn profile shown. He could do this on the back panel, if he wanted. However, I also chose this to illustrate how a female job seeker could have a striking business card without disclosing a home address.